By MKT Reporter
Following the success of the first three editions, TotalEnergies is now holding another Startupper of the Year Challenge.
For this 2024/2025 edition of the Challenge, TotalEnergies will support and reward young Kenyan entrepreneurs aged 18 to 35 who have a business creation project or a startup under three years old, in any business sector.
A local jury comprised of experts, business leaders, startup ecosystem participants, local sustainability stakeholders and representatives from TotalEnergies Kenya will select three winners.
For this special edition, organized against the backdrop of the Company’s centennial celebrations, 100 entrepreneurs from across the continent will be recognized and rewarded via three prize categories.
These are Innov’Up winner, for the best entrepreneur, Cycle’Up winner, for the best project relating to the circular economy and Power’Up winner, for the best project relating to sustainable, affordable energy.
Four additional projects in the Power’Up category will be selected by an international jury.
All project entries will be assessed against four criteria:
They are; Relevance to sustainable development challenges, Innovation
Feasibility and development potential as well as Respect for gender equality and inclusion of women in the project
Winner in the three categories will each become a “Startupper of the Year by TotalEnergies” and will benefit from a monetary award of KSh1,650,000, personalized support and a communication campaign to enhance their project’s visibility.
Winners will also have the opportunity to promote their project during a celebratory event, the details of which will be released at a later date.
“This new edition reaffirms TotalEnergies’ commitment to promoting innovation and entrepreneurship and supporting the socio-economic development of African countries in which the Company is present. The Challenge strengthens the social fabric in local communities by helping the continent’s most innovative entrepreneurs carry out their projects,’” said TotalEnergies Kenya MD Eric Fanchini while launching the contest.
The Start Upper Challenge has produced, rewarded and supported 365 winners out of 40,000 applications received worldwide since its inception in 2015.
During the 2021/2022 Startupper of the Year Challenge in Kenya, TotalEnergies Marketing Kenya recognized three young entrepreneurs:
These are; Nyaruai Muriithi – Nyungu Afrika, Paul Muhia – Zero- Emission Jua Ebikes and Joseph Nguthiru – Hyapak.
Registration is open directly online at www.startupper.totalenergies.com. Interested applicants have until 18th June 2024 to complete their applications.
