_ Enos Njeru leads KTDA in saluting farmers as the tea sector records strong growth_
By WMW
Tea remains one of Kenya’s most important economic pillars, supporting millions of livelihoods and sustaining rural communities across the country.
As the world marked International Tea Day, KTDA Holdings chairman Enos Njeru praised Kenyan tea farmers and stakeholders for their continued dedication in keeping the country among the world’s leading tea exporters.
In a statement, the chairman described tea as “more than a crop,” saying it is a lifeline for many Kenyan families and a symbol of national pride.
“As we mark International Tea Day, we celebrate our hardworking farmers, factory directors, employees, partners and all stakeholders whose dedication continues to make Kenyan tea a global symbol of quality and pride,” said Njeru.
He noted that KTDA remains focused on protecting farmer earnings, improving operational efficiency, strengthening sustainability initiatives and expanding opportunities across the tea value chain.
“By optimizing our entire value chain, we ensure that a greater share of the returns goes directly where it matters most; into the pockets of our farmers and the growth of our local communities,” he said.
Njeru further lauded the resilience of the tea sector despite global economic challenges, noting that Kenyan tea continues to stand out because of its quality and the discipline of local farmers.
The remarks come at a time when Kenya’s tea industry is showing signs of strong recovery and expansion.
According to the Tea Board of Kenya’s 2025 industry report, the sector recorded a total marketed value of Sh218.79 billion, driven by increased export volumes and expanded international markets. Export earnings rose to about KSh186.9 billion, with export volumes increasing to 652.8 million kilogrammes.
Kenya also expanded its tea exports to 100 global destinations, up from 96 markets previously, with key buyers including Pakistan, Egypt, the United Kingdom, the United Arab Emirates and Russia.
Industry stakeholders have, however, continued to raise concerns over global market disruptions, fluctuating auction prices and logistical challenges affecting exports to Middle East markets.
Despite these challenges, KTDA says the future of Kenyan tea remains strong, anchored on quality production, value addition and sustainable farming practices.
“Together, we continue to grow not just tea, but communities, livelihoods, national pride and a heritage that transcends decades and continents,” Njeru said.
KTDA manages tea factories serving hundreds of thousands of smallholder farmers across Kenya and remains one of the country’s largest players in the tea industry.
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