By: David Nyaga
During an extensive political tour along Kenya’s coast, former Deputy President Rigathi Gachagua, accompanied by Wiper Party leader Kalonzo Musyoka, brought an unexpected twist to his public addresses. Instead of the usual formal salutations, Gachagua greeted crowds with a hearty “Cuzo”, a casual slang for “cousin” that instantly caught everyone’s attention.
This informal, street-style greeting quickly became the talk of the region. What began as a simple attempt to connect with the coastal communities turned into a viral moment that transcended the rally grounds.
Across social media platforms like TikTok, X (formerly Twitter), and Facebook, young Kenyans have embraced “Cuzo!” with humor and creativity. Memes, parody videos, and witty posts flooded timelines, turning the Deputy President’s phrase into a national joke and a trending hashtag. The phrase has found its way into casual conversations, chat groups, and even daily banter, much to the amusement and sometimes bewilderment of the public.
Supporters argue that the greeting was a clever way for Gachagua to break down political barriers and present himself as a relatable figure. In a country where ethnic and political identities often dictate alliances, calling people “cuzo” was a subtle message of unity and kinship, especially along the diverse coastal region.
Critics, however, dismiss the moment as mere populist theatrics, questioning if catchy phrases can substitute serious policy discussions. Regardless, the “Cuzo!” greeting has undeniably sparked conversation, laughter, and a renewed interest in political engagement among the youth.
In Kenyan politics, where messaging often shapes public perception, Gachagua’s “Cuzo” moment proved that sometimes, a single word, casual, catchy, and unexpected can reverberate louder than a thousand speeches. Whether embraced or mocked, “Cuzo” has become part of Kenya’s political lexicon, at least for now.
Mt Kenya Times