Kakuzi Among International Firms Trooping To Germany For The Fruit Logistica Trade Show
KEPHIS Phytosanitary Services General Manager Dr Isaac Macharia with Kakuzi PLC Managing Director Chris Flowers at the firm's Avocado packhouse.
By Our Reporter
Worth Noting:
- Speaking when he confirmed the firm’s participation in the crucial European market trade show, Kakuzi Plc Managing Director Mr Christopher Flowers said the firm will pursue trade engagements in Europe focusing on Avocado and Blueberry buyers.
- Kakuzi, he disclosed, will be attending the trade fair on the backdrop of a successful 2022 trading season which saw the firm close the year with a full order book for its avocados. “Similar meetings with fresh produce stakeholders from the Far East are also planned to cement relationships with our esteemed Chinese clients further,” he said.
Local superfood producer Kakuzi Plc will be among the firms taking part in the forthcoming global trade show in Berlin, Germany.
The firm has confirmed its corporate participation in the forthcoming trade dubbed, Fruit Logistica as part of an international marketing campaign for Kenyan Avocado exports.
The Nairobi Securities Exchange listed firm says Avocado, Macadamia, and Blueberries producer will be one of the 2594 international fresh produce trade stakeholders participating in this year’s fresh produce trade show.
Speaking when he confirmed the firm’s participation in the crucial European market trade show, Kakuzi Plc Managing Director Mr Christopher Flowers said the firm will pursue trade engagements in Europe focusing on Avocado and Blueberry buyers.
Kakuzi, he disclosed, will be attending the trade fair on the backdrop of a successful 2022 trading season which saw the firm close the year with a full order book for its avocados. “Similar meetings with fresh produce stakeholders from the Far East are also planned to cement relationships with our esteemed Chinese clients further,” he said.
The firm’s participation in the show, Mr Flowers said, is also part of Kakuzi’s contribution to national development by pursuing export-led growth opportunities.
“Every fruit we export carries the Kenya quality reputation. Both the Europeans and the new Chinese market are demanding high-quality fruit, and that’s got to be our enduring objective; giving our customers a fruit they want more of while sustaining Kenya’s market and brand positioning,” Flowers said.
He added, “We are all set to participate in the Fruit Logistica trade show in Berlin, Germany, which is one of the leading fresh produce markets, decision-makers meeting place. At the trade show, we shall be updating potential Avocado and Blueberry buyers on the quality Kenyan produce opportunity as part of export-led growth agenda,” Flowers said.
According to Fruit Logistica’s latest European Statistics Handbook, a shift towards price as a critical driver of consumer spending is emerging as a key market trend.
The report states in part, “despite a market recovery post-Covid, demand and value are under pressure in some cases due to the cost of living crisis. For some consumers, the importance of drivers like sustainability, regionality and organics has decreased.”
The Fruit Logistica report indicates that Avocados and Blueberries remain in a prime position as some of the top five fresh fruits imported into Europe. Respectively, in Italy and the United Kingdom, Avocados are the leading fresh fruit imports, having registered an average of 12% and 15% volume growth in the last decade.
Fruit Logistica is the leading trade show for the global fresh produce business and represents the entire value-added chain for the fresh produce industry from producer to the point of sale.
More than 3,300 exhibitors from 91 countries presented their products, services and technical solutions at the forum in 2020.
Around 73,000 vendors and trade visitors from 135 countries participated in the event.
This year’s event will take place from tomorrow upto Friday.
Kakuzi PLC is a listed food producer trading on the Nairobi and London Stock Exchange.
It engages in the cultivation, processing and marketing of avocados, blueberries, macadamia, tea, livestock and commercial forestry with its main operation and Head Offices being in Makuyu, Murang’a County and tea estates situated in Nandi Hills, Nandi County
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