From left: Yassine Bakkari- L’Oreal Country Managing Director-East Africa , Jessie Wamae- Brand Business Lead, L’Oreal Paris East Africa, Victoria Karanja- L’Oreal General Manager, Consumer Products Division, East Africa, Marvin Gitau- Marketing Assistant, L’Oreal Paris, East Africa at the L'Oreal Paris's Glycolic Bright Range Launch)
By Aoma Keziah
L’Oréal Paris has unveiled its innovative Glycolic Bright range, providing relief to millions of Kenyan women grappling with the menace of dark spots on their skin.
Developed by L’Oréal Skincare Laboratories, the Glycolic Bright Serum is formulated with an optimum concentration of 1% Glycolic Acid to reduce five years of dark marks in two weeks, making it the ultimate solution for your skincare needs. This brightening serum is part of the Glycolic-Bright range, a skincare regime inspired by the science of a peeling procedure, which they say that You can now experience skin surface renewal at home, with products that are clinically proven to brighten skin & visibly reduce dark spots. According to them , the range acts on four key dimensions that can inhibit the appearance of bright, glowing skin, dark spots, dullness, unevenness, and roughness.
“We are delighted to unveil a skincare solution that not only enhances skin brightness and evens skin tone, but also encourages women to embrace their natural beauty. Our commitment to addressing the diverse needs of various skin types remains steadfast, and we are confident that the Glycolic Bright Range will revolutionize the quest for radiant, luminous skin,” said Yassine Bakkari, Country Managing Director, L’Oréal East Africa.
In their opinion ,dark spots or hyperpigmentation can stem from acne scars, excessive sun exposure, or hormonal changes. When the skin is subjected to excessive sunlight, for instance, melanocytes react by producing an excess of melanin pigments, resulting in brown patches on the skin. Regardless of their size, dark spots, particularly on the face, can significantly impact one’s life, from diminishing confidence to affecting social interactions.
The Glycolic Bright Range is meticulously crafted to cater to all skin types, including sensitive skin, with particular attention to the younger demographic.
The launch of the new range coincides with L’Oréal’s inaugural “Walk Your Worth Event” to commemorate International Women’s Day in Kenya, underscoring the skincare brand’s dedication to empowering women in line with its iconic tagline “Because You’re Worth it,” which inspires women of all ages and backgrounds to believe in their innate beauty and value.
Focusing on Sub-Saharan Africa, where women often grapple with uneven skin tone, the scientifically advanced new range signifies a significant stride towards inclusivity within Africa’s beauty industry.
Their main purpose is to create the beauty that moves the world, defining approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With their portfolio of 37 international brands and ambitious sustainability commitments for their Future programme, they also offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
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The Mt Kenya Times 
