By Aoma Keziah,
Kenya Flower Festival (KEFFLO 2025) an annual celebration of Kenya’s floriculture industry, concluded on a high note, drawing together flower enthusiasts, florists, exporters, creatives, and industry leaders for a week-long celebration of Kenya’s world-class floriculture industry.
Themed “Flowers in the Wild”, in its 5th Edition, the festival has grown into a signature agro-tourism event, blending flowers, lifestyle, culture, and conservation into one immersive experience.
In her remarks, Festival founder Rosemary Kimunya noted that for many Kenyans, flowers remain an export product rarely experienced locally.
“The Kenya Flower Festival was created to close that gap to bring the beauty, business, and creativity of flowers back home. This year’s theme, ‘Flowers in the Wild,’ showcased how floriculture connects with tourism, culture, and lifestyle redefining how Kenyans experience flowers,” she stated.
Kenya is the fourth-largest exporter of cut flowers globally, earning over USD 1 billion annually and employing more than 200,000 people, the majority being women and youth.
Held at the Nairobi National Park, Flower Farm Tours & Safari Naivasha and Nakuru guests toured leading flower farms such as Interplant Roses and United Selections, learned about breeding innovations, and created their own take-home bouquets before enjoying a scenic Safari & Bush Dinner in Nakuru National Park.
The summit brought together floral entrepreneurs, exporters, and industry stakeholders for engaging discussions on how florists can access export opportunities from Kenya and how flower farms can tap into emerging markets within Africa.
Speakers included representatives from the Kenya Flower Council, an international florist from South Africa, the Founder of the Kenya Flower Festival, and leading event planners from Kenya’s creative and floral industries. The sessions emphasized regional collaboration, knowledge sharing, and empowering local florists to build sustainable businesses while promoting intra-African trade in floriculture.
Roses, Rosé & Roast (4th Oct), the festival’s grand finale transformed the park into a floral wonderland, featuring gourmet roasts by Roast by Carnivore, cocktails by Rusty Nail Bar, live music, and immersive floral installations including an unforgettable elephant floral sculpture that became a social media favorite.
This year’s edition hosted visitors and exhibitors from six countries across two continents, uniting growers, exporters, designers, and flower lovers under one mission to celebrate Kenya’s floral excellence and deepen its connection with tourism and conservation.
“KEFFLO has become a bridge between the flower farms and the people. It’s where creativity meets commerce where we celebrate the people behind the blooms and the stories they tell,” added Kimunya
As Kenya continues to expand its agro-tourism and creative economy, the Kenya Flower Festival is positioning itself as a global stage for floriculture and floral design. Plans for the 2026 edition are already underway, with expanded workshops, designer showcases, and international collaborations in the pipeline.
