Questions for the interview with Amine

Worth Noting:

• We firmly believe that the path to success is through quality and hence we do not compromise with any of our products. While maintaining the level of excellence and setting trends, we always balance selling price and cost price. We have a price policy that is affordable so that maximum number of people can purchase our products.
• The camera is designed using feedback from the most demanding professional press and sports photographers and features over 100 improvements upon Canon’s mirrorless and DSLR models. It dramatically streamlines workflows and takes the connection between camera and photographer to new levels, for unbeatable speed and responsiveness.

1/ How is the EOS R3 superior to other cameras of the same caliber from others manufacturers?

The Canon EOS R3 is the fastest, most advanced EOS camera to date with its headlines being auto focus and continues shooting speed. It is an ultra-fast, highly responsive camera that gives sports and news photographers the competitive advantage they need to get the winning shot.

With its innovative 24.1 megapixel sensor, the camera gives the optimal balance of performance, resolution and speed to offer news and sports photographers a camera to outperform and outpace the competition. It includes a host of innovative features, including the return of Canon’s Eye Control autofocus system, last seen in film SLRs of the late 90s and early 2000s.

2/ What are the distinct features that makes The EOS R3 as compared to other Canon brands?

The whole development of EOS R3 is geared around speed. So many areas of development including delivering of images, the capturing of images, focusing, viewfinder, menu operations, selecting where you want to focus have been concentrated on speed.

EOS R3 Key Features:

• New Canon-developed 24.1 megapixel back illuminated stacked CMOS sensor
• 30fps with AF/AE tracking
• Shutter speed offering a range of 30 seconds to 1/64000 of a second when using the electronic shutter
• Eye Control AF point selection
• AF tracking of people, animals (including birds) and motorsports (racing motorbikes and racing cars)
• Full width 6K 60p RAW video recorded internally to a CFexpress card
• Focus in light levels as low as –7.5 EV

3/ What is the availability of the cameras in African market?

The EOS R3 will go on sale this November.

4/ How affordable is the EOS R3?

We firmly believe that the path to success is through quality and hence we do not compromise with any of our products. While maintaining the level of excellence and setting trends, we always balance selling price and cost price. We have a price policy that is affordable so that maximum number of people can purchase our products.

5/ What are the shortcomings of the new model?

The camera is designed using feedback from the most demanding professional press and sports photographers and features over 100 improvements upon Canon’s mirrorless and DSLR models. It dramatically streamlines workflows and takes the connection between camera and photographer to new levels, for unbeatable speed and responsiveness.

Further questions on Canon products 7& Services

1. What is Canon doing to ensure the product taken to African market is the same as the one taken to European or American market?

Canon works with international standards, meaning it produces products that are the same for each and every territory. what can be different is some countries have different standards like electric  plugs or WIFI networks where some countries uses 5G, 4G or 3G, everything else is same configuration.

To avoid fake products Canon works on distribution and official channels awareness for example in Kenya we have our own office with Canon employees’ where we can be reached by any customer. We offer official warranty card to ensure you by genuine product.

1. What is Canon doing to have equivalent of R3 for starters who may not afford EOS R3 yet they want similar quality of work

There are two approaches, the first is we have a wider range of products; we have products that are more affordable and we have products that are more premium.

Two we negotiate with financial institutions to bring financial offering to enable installments to allow someone who is short on budget but have will to buy the product in the long run.

1. Does canon have plans to start production unit in Africa so that they can offer skills and labour to Africans?

Unfortunately for the time being we don’t have such plans.

1. Does Canon offer training to upcoming photographers in Africa or what do they do as part of their corporate social responsibility  (CSR) to communities

We have several education programs that Canon is running. They are categorized into two; development skills programs which are linked to clients. Thus if you buy a camera you can get a voucher to attend a Canon academy or Canon junior academy where you learn how to use and take maximum care of your camera.

The second one which we call Canon Miraisha Programme is education program linked to our CSR DNA which is called Kyosei. Kyosei is a Japan word which stands for ‘living and working together for the common good’. Kenya is the first country where we started Canon Miraisha Programme in 2014 where we take people with no knowledge and train them on full course of film making and photography. Currently 4600 students across Africa have benefitted. They are professional film makers and photographers some of whom have won international awards.

Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.