Valentine’s Day is often painted as a celebration of love, a day where romance flourishes and heartfelt gestures create unforgettable moments. For many women, it is not just about receiving gifts or experiencing grand displays of affection, but about feeling cherished, valued, and deeply loved. However, while some hearts overflow with happiness, others may face disappointment—whether from a partner’s neglect, betrayal, or the simple reality of being single on a day dedicated to love. This day, though romanticized, is not just about couples; it is about love in all its forms—love between friends, self-love, and the love that teaches us resilience when expectations fall short.
A woman’s heart is not won by extravagant gifts alone—it is won by thoughtfulness, effort, and genuine affection. While Valentine’s Day is a special occasion, love is not something to be celebrated only once a year. Still, on this day, men have the opportunity to make the women in their lives feel truly special and deeply loved. The key is not in material things but in the effort made to create meaningful moments. A heartfelt letter, a day planned around things she loves, or even recalling small details she once mentioned and turning them into a surprise can mean more than the most expensive jewelry. Women want to feel that their presence in a man’s life is valued, that they are more than just an obligation or a routine. It doesn’t take a luxury vacation or a diamond necklace to make her smile—it takes sincerity. A handwritten note, breakfast in bed, a playlist of songs that remind a man of his woman, or simply setting aside time for an uninterrupted, meaningful conversation can be more romantic than anything money can buy. If love is only displayed on Valentine’s Day and ignored the rest of the year, then it loses its meaning. A woman should not only feel adored on one day; she should feel appreciated every day in both small and grand ways.
However, not every woman will receive love the way she deserves on Valentine’s Day. Some may feel forgotten by their partners, while others may discover betrayal or face the painful reality of being in a relationship where they are no longer valued. If your partner fails to acknowledge the day, it is natural to feel hurt. However, this day should not be the only measure of love. If your partner is usually loving and thoughtful but simply misses this one day, an honest conversation can clear misunderstandings rather than allowing resentment to build. However, if neglect is a pattern, it may be time to evaluate the relationship. A woman deserves to be cherished, not just tolerated.
Few things hurt more than betrayal, especially when love is expected and heartbreak arrives instead. If a woman discovers infidelity on or around Valentine’s Day, she must remember that cheating is never a reflection of her worth but rather a reflection of the other person’s lack of integrity. Instead of seeking closure from someone who has disrespected her love, she should choose to walk away with dignity. Self-respect is far more valuable than clinging to a relationship that has already dishonored her. And for those who receive no effort at all—not even a message or small gesture—it’s worth asking whether this is simply how their partner expresses love or if they truly do not value their happiness. Love is about mutual appreciation, and a partner who does not acknowledge emotions may not be the right one.
To all the single women on Valentine’s Day, this is not a day to mourn—it is a day to celebrate yourself. Love is not only found in relationships; it is found in the way you love yourself, your passions, and the people who cherish you. Romance yourself. Who says you need a partner to feel special? Buy yourself flowers, dress up for yourself, take yourself out on a date, or indulge in a hobby you love. Being single is not a curse—it is a time of self-growth and freedom. Celebrate with friends, family, or anyone who makes your heart feel full. Love is all around—you just have to recognize it.
Just because you are single today does not mean you will be single forever. The best love stories happen when they are least expected. Until then, become the kind of woman who is so deeply in love with herself and her life that when love arrives, it is simply a beautiful addition—not a necessity. Valentine’s Day is not about grand gestures or expensive gifts—it is about feeling cherished, valued, and loved. For men, this means making their women feel special, not just on one day but throughout the year. For women who face disappointment, it is important to remember that love should never be begged for—true love will always find a way to make you feel seen and adored. And for single women, this day is not a reminder of what is missing but an opportunity to love yourself unapologetically.
No matter how this Valentine’s Day unfolds, know this: love is not defined by a single day or a single person. It is found in the way you love yourself, the way you treat others, and the way you allow only the love that respects and honors you to stay in your life.
By Sheila Awuor Ndong’a (Rongo university)
Fredrick Kipchumba Chelimo 
Jerameel Kevins Owuor Odhiambo