Kiru Tea Factory Backs Strategic Avocado Diversification Project Under Chege Kirundi’s Leadership
KTDA Holdings chairman Chege Kirundi (in a hat) who also chairs Kiru Tea Factory board of directors with his colleagues and other stakeholders after the consultative meeting at the facility.
By MKT Correspondent
Kenya Tea Development Agency (KTDA) Holdings Foundation, TechnoServe, CASA, and SokoFresh have partnered with Kiru Tea Factory to introduce a strategic avocado diversification project aimed at boosting farmers’ incomes and enhancing long-term sustainability.
During a consultative meeting with the factory leadership, Kiru Tea Factory Chairman Senior Counsel Chege Kirundi and his Board of Directors expressed full support for the initiative, terming it a timely and progressive move to secure better livelihoods for farmers amid changing market dynamics.
Kirundi commended the partners for their forward-thinking approach and reiterated Kiru’s commitment to championing innovative solutions that empower tea farmers beyond traditional income streams. He emphasized that diversification into high-value crops such as avocado aligns with the factory’s broader goal of ensuring farmers’ economic resilience and sustainability.
Under Kirundi’s stewardship, the Tea factory has continued to demonstrate visionary leadership, embracing innovation, accountability, and farmer-centered initiatives that position the factory as a model of progressive agribusiness management.
The collaboration with KTDA Foundation and its partners marks yet another milestone in Kiru’s ongoing transformation journey one that places farmers at the heart of sustainable development.
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