Right to Left: Cynthia Onyango- betPawa Partner, Raquel Piug, betPawa Head of CSR &Sports Development, Harold Ndege- FKF CEO, Kerubo Momanyi, Nominated NEC Member Women Rep, and Michael Senelwa, Deputy Chairperson, FKF Women’s Committee, during the hand over of the FKF Women’s Cup Trophy to the Football Kenya Federation at the betPawa offices in Nairobi.
By Aoma Keziah
African sports betting brand betPawa has officially handed over the FKF Women’s Cup Trophy to the Football Kenya Federation (FKF), marking a significant milestone ahead of the much-anticipated finals set to take place at Africa Stadium, Nakuru on June 29, 2025.
Speaking during the event, Harold Ndege, CEO of the Football Kenya Federation (FKF), expressed the Federation’s appreciation for betPawa’s partnership, adding that the trophy handover symbolizes a new era for women’s football in Kenya.
“We welcome this trophy with pride and purpose. This partnership with betPawa is not only elevating the game technically but inspiring a whole new generation of players. Together, we are setting the standard for what women’s football should look like in this country,” he said.
The handover ceremony, held at betPawa’s Nairobi offices, underscored the company’s commitment to supporting and uplifting women’s football in Kenya through impactful partnerships and performance based incentives.
“Our aim is to create meaningful opportunities in football by recognizing talent and rewarding performance. The Locker Room Bonus is not just about money, it’s about dignity, motivation, and showing players that their effort matters. We are proud to be part of a system that is shifting how women’s football is valued,” said Raquel Piug, Head of CSR & Sports Development, betPawa
This season’s finals is set to be an historic event, not only because of the fierce competition on the pitch but also due to the strategic investment behind it. Through the Locker Room Bonus (LRB) initiative, betPawa has injected KSh 4.3 million into direct rewards for players and technical staff a move that has already transformed the level of motivation and professionalism within the tournament.
Similar Posts by Aoma Keziah:
- Nationwide Youth Business Drive Enters Last Lap With New Nyota Trainings
- Green Light From Washington Sets G42 On Fast Track to Build Region’s Most Powerful AI Network
- Safina Eyes Kariobangi North Seat in Intensified Push Before Poll Day
- KEBS Opens Talks With Manufacturers On New Standards Levy Order 2025
- Kenya, Uganda And South Sudan Chart Way Forward On East Africa Rail Corridor