By MKT Correspondent
The Chief Executive Officer of Kenyatta International Convention Centre (KICC), James Mwaura, has been elected chairperson of the International Congress and Convention Association (ICCA)—African Chapter for a two-year term.
The African Chapter, comprising around 50 members, plays a crucial role in developing and growing the local meetings and events industry.
Mwaura will work with colleagues in the ICCA Africa chapter to position Africa as a prime business conferencing destination and showcase the continent’s potential to host big events.
Kenya will greatly benefit from this position through the strategic influence Mwaura will have in hosting rotational conferences. Mwaura will use the influential post to further position Kenya as an attractive destination for conference tourism, also known as Meetings, Incentives, Travel, Conferences, and Exhibition (MICE) tourism.
He will push for strategic chapter involvement that provides valuable business and learning opportunities for Africa, develop initiatives that foster greater participation and networking among Africa Chapter members, and mobilise new members to the chapter.
The post will also provide Kenya with access to valuable industry data, research, and insights, enabling it to make strategic decisions and increase global visibility.
