NYOTA Programme Rolled Out To Empower Unemployed Youths Across The Country
By MKT Team
The Kenya Kwanza government yesterday officially rolled out the National Youth Opportunities Towards Advancement (NYOTA) Programme , a flagship initiative by President William Ruto to empower unemployed youths across the country through startup funding and skills development.
The launching event, held across all the 47 counties was presided over by Principal Secretaries. The PSs led the events in their home counties.
During the ceremonies, the PSs emphasized that the current government is committed to supporting every deserving youth and Person Living With With Disability (PLWD) to access startup capital and training to begin their journey of self-reliance.
Apart from the Principal Secretaries, a number of Members of Parliament, MCAs and officials from the National and county governments also attended.
The NYOTA Programme, funded by the World Bank, targets to support over 820,000 vulnerable youths aged 18–29 years and up to 35 years for PLWDs with 70 beneficiaries per ward across the country.
The programme also aims to achieve 50 per cent gender parity, ensuring equal participation by both young men and women.
As the sensitization continues across the country, the NYOTA Programme is expected to boost entrepreneurship, reduce unemployment, and ignite innovation among Kenya’s young population fulfilling one of the Kenya Kwanza administration’s core promises.
Eligibility
Age : 18- 29 years and 35 if Persons Living With Disabilities
Education: Form 4 level of education or below.
Employment Status: Unemployed, underemployed, or in low income jobs.
NYOTA Project Categories:
- Business Support
- On-the-Job Experience
- Recognition of prior Benefits
How To Apply
Dial *254 #
Select: Nyota Project
Select: preferred options e.g Business support
Select: Apply
Application Period:
6th – 12th October.
Validation and sensitization of applicants at the constituency level: 17th October, 2025.
Some Of The Moments As Captured In Pictures
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