The Power Of Ekphrasis In Travel And Tourism

By: Memory Phiri

Worth Noting:

• Thus, a potrait with the rhetoric vividness of Sijalila Beach can drive one to daydream by letting their imagination run wild straight into the Chibwatata Hotsprings. Introspectively, the future of tourism continues to look even brighter and colorful with the establishment of these custom made galleries or archives.
• It doesn’t necessarily mean that one has to visit Lake Mtirikwi all the time but through critically analysing a potrait of the Conical Tower a tourist will be compelled to pay due respect to our history and heritage.
• The power of ekphrasis lies in potraying the crystal clear water running down a stream, a beautiful zebra with hypnotizing prints in the wild and a multi-colored rainbow accompanied with a flock of birds.

Having a gallery at a lodge, hotel or gamepark can make one a competent tour operator. In regards to natural tours, the preservation of all the wonders of Zimbabwe will get even better through the use of ekphrasis.

Usually, this type of visual art resonates with travel photography and it bodes down well with the hospitality industry. They say you never miss what you have until it’s gone.

Extinction will literally be kept at bay for the travel potraits are concrete evidence of our tourism efforts and accomplishments. As a result, the future generation will be in a position to view the travel potraits time and again.

Let’s stop and imagine the uniqueness of exhibiting the cynosures that we have from Zambezi to Limpopo on a silver platter. To come clean, an ekphrasis gallery can flip the script on our visitors and that is the beauty of breaking new ground. Poetic justice denotes that the panoramic view of Vumba Heights should be highlighted in a frame because it will always be present in the future for all to see.

Thus, a potrait with the rhetoric vividness of Sijalila Beach can drive one to daydream by letting their imagination run wild straight into the Chibwatata Hotsprings. Introspectively, the future of tourism continues to look even brighter and colorful with the establishment of these custom made galleries or archives.

It doesn’t necessarily mean that one has to visit Lake Mtirikwi all the time but through critically analysing a potrait of the Conical Tower a tourist will be compelled to pay due respect to our history and heritage.

The power of ekphrasis lies in potraying the crystal clear water running down a stream, a beautiful zebra with hypnotizing prints in the wild and a multi-colored rainbow accompanied with a flock of birds.

A picture paints a thousand words, therefore deciphering these portraits is part of the experience and it can assuage one’s penchant for being a footloose.

From my own point of view, this can be a potent marketing arsenal for all our natural and manmade attractions that are scattered all over the country.

Ekphrasis is our consolation in the sustainable pool because a potrait of Lake Kariba and Victoria Falls will forever be immortalized in time.

To touch base with reality, Luke Brown of the Vayeni Safaris is a good example of a tour operator who is retelling the stories behind a destination through travel photography.

Without doubt, the essence of this legacy will create a synergy between art critics and tour operators in the global village insighting everyone to uphold the doctrine of travel and tourism. Long live ekphrasis for its a pill for our wanderlust streak.