By: John Kariuki
Everyone is feeling the pinch occasioned by the high cost of living. The tough economic times have been occasioned by among other things the lengthy dry period and previous failed seasons .
In light of this, one supermarket has taken a step in the right direction by offering customers discount under a campaign dubbed Naivas Kikapu Kibonge.
Willy Kimani is the Chief Commercial officer at Naivas and he says:
“It’s true life is tough and we are Cognizant of the fact that a majority of Kenyans have felt the pinch. Therefore in light of this, we have slashed the prices of majority of products. This means even foregoing our margins so as to ease the cost of living especially for a majority of our customers.”
The Naivas Kikapu Kibonge campaign was launched yesterday morning at the Naivas Ciata Mall branch
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