Uber’s Ksh 14.1 Billion Contribution To Kenya’s Economy In 2023 Economic Impact Report Highlights Positive Impact on Drivers, Businesses, and Tourism
The Mt Kenya Times 
Imran Manji, Head of East Africa, Uber, during the launch of Uber Kenya Economic Impact Report
By Cynthia Masibo
Worth Noting:
- Beyond supporting businesses, the app has also played a key role in Kenya’s nighttime economy, contributing KSh 167 million in additional value. Uber’s technology allows Kenyans to safely and conveniently access bars, clubs, and restaurants during late hours, further driving economic activity.
- Uber’s flexibility remains a key draw for drivers and delivery partners, with 57% of them citing the ability to work independently as the main reason for choosing the platform over other earning opportunities. According to the report, 87% of drivers and delivery partners used earnings from Uber to cover essential bills, while 65% started using the platform to counter rising costs of goods and services.
Uber has unveiled its first Kenya Economic Impact Report, revealing that the app contributed an estimated KSh 14.1 billion to the country’s economy in 2023. Conducted by Public First, the report outlines Uber’s impact on local businesses, drivers, delivery people, and consumers through its mobility and delivery services.
Imran Manji, Uber’s Head of East Africa, emphasized the platform’s role in fostering economic growth and innovation. “This report highlights the billions of shillings in economic value that Uber generates annually in Kenya, offering convenient and safe access to transportation and delivery services while empowering drivers and delivery partners with flexible earning opportunities,” said Manji.
The Uber app has significantly boosted various sectors of Kenya’s economy. For example, it created KSh 2.7 billion in additional value for the tourism industry, supporting millions of tourist journeys. Moreover, the Uber Eats platform added KSh 534 million to restaurants by enabling them to adopt delivery as an additional revenue stream.
Beyond supporting businesses, the app has also played a key role in Kenya’s nighttime economy, contributing KSh 167 million in additional value. Uber’s technology allows Kenyans to safely and conveniently access bars, clubs, and restaurants during late hours, further driving economic activity.
Uber’s flexibility remains a key draw for drivers and delivery partners, with 57% of them citing the ability to work independently as the main reason for choosing the platform over other earning opportunities. According to the report, 87% of drivers and delivery partners used earnings from Uber to cover essential bills, while 65% started using the platform to counter rising costs of goods and services.
One 47-year-old driver from Kiambu shared how Uber’s platform transformed his family’s future. “I earned enough money to take my son to high school through Uber. My son and I have never forgotten that,” he said.
For consumers, safety, convenience, and speed emerged as the most important reasons for using Uber. The report found that 96% of female riders cited safety as a critical factor, with 70% stating that Uber was the safest way to get home. A 22-year-old Nairobi resident added, “It’s much safer using Uber because I can conveniently share my location with my family.”
The app also plays a pivotal role in leisure and work-related travel. Over 80% of riders reported using Uber for work trips, while 64% used the app to attend parties or festivals, and 53% relied on it to get to the airport.
Uber Eats has similarly become a vital service, with 67% of users citing convenience as their primary reason for ordering food or essentials via the app. In 2023, over 36% of Kenyan adults used Uber Eats, highlighting the growing demand for reliable delivery services.
Manji reiterated Uber’s commitment to Kenya’s growth. “The data from this report shows Uber’s net positive contribution to Kenya’s economy. Our commitment is to help Kenyans go anywhere and get anything while enabling drivers and delivery people to earn sustainably on the platform,” he said.
This report offers a comprehensive look at how Uber continues to drive economic growth, empower local businesses, and support livelihoods in Kenya.
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