By: Pauline Inganga
Basically most people could prefer buying physically for themselves whereby they could select the product they are interested in through the quality they want and also bargain if necessary. Sellers on the other hand ensures that the customer is well served to attract them and also for referrals. Currently a good number of customers prefer ordering the product online to save time that they could have used to buy for themselves and also due to eye appeal of the product on adverts.
Online shopping has gained trust from customers such that when advertising for the product they display facts about the quality, size, color and the price. This helps the buyer to identify his interest and order for delivery. Sellers from various business firms have preferred to advertise their products on social media platforms for people from different places to be attracted and order, through this they earn much profit and also get referrals. Much profit is earned through online shopping because the price displayed is fixed and buyers find it hard to bargain.
Online shopping is not only done through apps but also through social media platforms where sellers create their own page and advertise their products. The social media users who are the buyers are influenced through adverts, online groups and by following these pages.
