It is important to understand that dissemination of information is considerably effective to the reliability of the media used and its credibility. The advancement of technologies has resulted to a transformation of social media platforms being faster to reach and spread information globally. The Global Media and Information Literacy week is inclusive in answering this. This year’s theme is “The New Digital Frontiers of Information, Media and Information Literacy for Public Interest Information”. This is looking into tackling the greatness of using the online space to enhance the welfare or well-being of the general public and society.
The commemoration of the week will begin on 24th to 31st October 2024 which will focus on the key considerations in digital content creation and the need to give out information that is well analyses and can transform societies. Everybody can take this opportunity to showcase in the media how essential this week is.
Literacy particularly enabling people to understand how to verify and choose the content to consume in the media then this week is observed to raise awareness and celebrate the progress achieved towards Media and Information Literacy for all. This annual week will bring together stakeholders from around the world to share ideas and explore innovative ways to promote MIL in public interest matters.
Engagement, expert knowledge and all submissions in bettering the use of online to promote the well-being of the people is encouraged. The interactions are crucial since this will educate many in using various channels of relaying information appropriately. This week is able to inform the public across the world in knowing the preferential challenges of disinformation and misinformation which hinder impactive online progress.
The climax of the Media and Information Literacy week will be held in Hashemite Kingdom in Amman, Jordan on 30th to 31st October and the host will be UNESCO. It will be a good opportunity to explicit on the purpose of the digital communication and transformative artificial intelligence which need application. The week will necessitate a comprehension of people learning to access and use better ways in empower people in promoting digital creativity and innovation.
By Abraham Ong’uti
Rongo University.
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