By MKT Correspondent
The rugged landscapes of Saimo-Soi in Baringo North constituency are set to come alive this weekend as the 36th edition of Kenya’s legendary Rhino Charge kicks off with scrutineering today.
A total of 64 vehicles, including a groundbreaking electric entry which will be car No. 29 will undergo rigorous technical inspections to ensure compliance with the event’s strict safety and environmental standards.
This year marks the fifth time Baringo County will be hosting the iconic off-road competition, reinforcing its reputation as a hub for adventure tourism and conservation.
Since its inception in 1989, the Rhino Charge has raised more than KSh2.4 billion which goes to address critical environmental projects, including wildlife fencing, habitat restoration, and community livelihoods in Kenya’s most vulnerable ecosystems that includes the Aberdares, Mt. Kenya, Mau Forest and Kakamega Forest.
Nestled in Baringo North’s dramatic terrain, Saimo-Soi was selected for its low human footprint, diverse habitats and breathtaking landscapes which are ideal for the Charge’s demanding off-road challenge.
The area, part of Baringo’s vast wilderness, is home to Lake Baringo, the Tugen Hills and the Kerio Valley, thus making it a prime location for conservation-driven tourism.
Hosting the event is more than just a motorsport spectacle as it’s a strategic opportunity for the region. Local workers have already been employed to set up infrastructure, injecting much-needed income into the remote community. Additionally, the Vehicle Community Donation—a Rhino Charge tradition will fund long-term projects such as schools, boreholes, or health facilities, building on the KSh80 million already donated to past host communities in various counties.
This year’s event includes a historic milestone; the debut of an electric vehicle, signaling the Charge’s commitment to innovation and environmental sustainability.
The move aligns with global trends toward greener motorsports while maintaining the event’s core mission of fundraising for conservation.
In 2024 alone, the Rhino Charge raised KSh325 million, setting a high bar for this year’s competitors. The event allows a maximum of 65 entries, making it one of the world’s most exclusive and impactful off-road fundraisers.
Today will be for scrutineering vehicles with the main competion taking place tomorrow and prizes being awarded on Sunday.