By Our Correspondent
Kiru Tea Factory Company in Murang’a County has embarked on a product diversification strategy which includes an orthodox tea processing project.
The Factory Chairman Chege Kirundi said since the project was commissioned in year 2018, the selling prices of the orthodox tea were stable and favourably higher than the CTC tea.
Last year, Orthodox tea sold at an average of KSh415.31 per Kg compared to green leaf tea which was sold at an average of KSh316.28 per Kg.
“In order for the factory to increase door sales, the company is targeting to recruit wholesalers and distributors across the country and has put strategies to scale up local sales,” added the Chairman.
To mitigate climate change which has affected crop production, Kirundi said the factory and local farmers are targeting to plant over 2 million trees in the area.
The Chairman who is also the KTDA Zone 3 Board Member was speaking during the Annual General Meeting held at the factory grounds.
The farmers lauded the new management for improving services, implementing reforms and ensuring more income for the farmers within a short period.
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