By MKT Reporter
The Kenya Tourism Board (KTB) has launched Tembea Kenya, a campaign aimed at promoting hidden gems in the country’s 47 counties.
The nine circuits span different regions, including Nairobi, Central Kenya, Coastal Circuit, Northern Circuit, Western Circuit, Southern Circuit, North Rift Circuit, South Rift Circuit, and Eastern Circuit. The KTB aims to attract up to five million tourists annually by 2027.
Cabinet Secretary for Tourism and Wildlife Rebecca Miano called on the youth to take charge of the campaign, which could create numerous job5 opportunities.
“I want to ask our youths to take advantage and promote their locations. From wherever you are in the country, just capture the key attractions and share so that other people can know about them,” she said.
The campaign will feature captured images of the country’s magical scenes and shared online to encourage both domestic and international tourists to visit.
The Council of Governors (COG) Tourism Committee Chairman Patrick Ole Ntutu said the campaign aimed to elevate Kenya’s tourism sector and boost revenues.
“Traditionally, we have been marketing wildlife and the beaches, yet the country has a lot more to offer. As a result, tourists come to Narok for three days, for example, just to witness the wildebeest migrations and go back,” he said.
Ntutu, who is also the governor for Narok County, said that with proper development of other products and attractions, the country could retain visitors for longer.
He called for enhanced allocations to the sector to help develop new products and marketing.
