The Uganda Consul General at the Kenyan Coast, Ambassador Paul Mukumbya
By MKT Correspondent
Uganda-Kenya Coast Tourism Conference is set to take place in Kampala, Uganda, in November.
The conference, a continuation of the successful two previous conferences, has already attracted over 300 registrations, aims to build on the successes of previous editions in Mombasa and Diani, which have played a crucial role in enhancing cross-border tourism and trade between the two countries.
The Uganda Consul General at the Kenyan Coast, Ambassador Paul Mukumbya,, emphasised the importance of economic and commercial diplomacy, stating that Kenya is Uganda’s number one source market for tourists and Uganda is Kenya’s second biggest tourism source market.
“This year’s venue reflects how seriously we in Uganda take the Kenyan market,” Mukumbya stated, urging all tourism stakeholders to register for the event.
The conference aims to build on the successes of previous editions, focusing on fostering trust and collaboration among tourism stakeholders.
“In the past, diplomats used to engage in political diplomacy. However, we are now focusing on what we call economic and commercial diplomacy, which can only be done physically when you are on the ground,” said Mukumbya.
Dr. Sam Ikwaye, Executive Director of the Kenya Association of Hotel Keepers and Caterers, emphasised the positive impact of familiarisation trips and business-to-business engagements facilitated by the conference.
Gertrude Shuwe, Taita Taveta County Executive Committee Member, highlighted the unique attractions of her county and encouraged Ugandan tourists to explore the region’s hidden treasures, such as battlefield tourism sites and the Big Five in Tsavo National Park.
The Uganda Consulate in Mombasa is also organising a trade and investment mission to Uganda early next year, aiming to attract Kenyan businesspeople and manufacturers to explore opportunities in Uganda and strengthen economic ties between the two nations.
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