Nairobi — At the heart of Heron Hotel, the SheLogistics Breakfast Meeting unfolded as a powerful convergence of innovation, inclusion, and industry insight. The event, aimed at spotlighting women in logistics and accelerating digital transformation, drew a diverse mix of entrepreneurs, logistics professionals, and thought leaders. But it was the keynote address by Charles Thuo, CEO and founder of Apexloads, that set the tone for a morning of bold ideas and actionable change.
Thuo delivered a candid assessment of Kenya’s logistics landscape, highlighting persistent challenges such as unverified transporters, delayed deliveries, inflated freight costs, and a lack of transparency. “The logistics ecosystem in Kenya has immense potential,” he said. “But it needs synchronization—a bridge between trust and technology.” That bridge, he explained, is precisely what Apexloads has built: a digital platform that connects transporters, freight forwarders, and brokers in real time, ensuring accountability, verified partnerships, and traceable transactions.
Through innovations like smart route optimization, digital documentation, and partner verification, Apexloads is not only streamlining operations but also reducing the time and cost of transportation across East Africa. Yet Thuo was quick to emphasize that Apexloads is more than a tech solution—it’s a trust ecosystem. “We are creating a space where logistics professionals, especially women, can thrive with confidence and safety,” he said.
The event’s inclusive spirit was palpable. Attendees engaged in interactive sessions that explored how digital tools can open doors for women in transport and supply chain management. Noelyne Mumbi, a respected figure in the industry, shared her journey of breaking barriers in a male-dominated field. “Technology is not just a tool—it’s a gateway to equity,” she said, urging women to embrace platforms like Apexloads to expand their reach and impact.
Dorice Mwenesi, founding member of SheLogistics, echoed the sentiment. “We’re not just changing logistics—we’re changing lives,” she said, emphasizing the importance of mentorship, community, and visibility for women in the sector. Her remarks resonated with a room full of aspiring professionals, including university students eager to carve out their own paths in logistics and technology.
One such student from Jomo Kenyatta University of Agriculture and Technology described the event as “eye-opening.” “I didn’t realize how much potential there is in this space for women like me,” she said. “Seeing leaders like Charles and Noelyne talk about inclusion and innovation gives me hope.”
Thuo’s presentation was widely praised as “transformational,” “timely,” and “a wake-up call for the industry.” His personal journey—from his early days in Kenya to his transformative experience in the United States, and now leading Apexloads into the digital future—struck a chord with many. He represents a new generation of African logistics leadership: visionary, inclusive, and tech-driven.
As the logistics industry continues to evolve, events like the SheLogistics Breakfast Meeting are proving to be more than just networking opportunities—they are catalysts for change. And with companies like Apexloads at the forefront, the future of logistics in Africa looks not only digital but also diverse, inclusive, and deeply rooted in trust.
